6 Ways the OKI Pro8432 WT Can Make You More Money

An OKI Pro8432Wt digital transfer printer is a piece of equipment that has the ability increase your profit. Due to its versatility, you can make a wide variety of different products that could help expand what your business can offer its customers. This will not only allow you to get more sales to new customers but can allow you to upsell your existing customers. Keep reading for six reasons an OKI Pro8432WT digital transfer printer can help make your business more money.

1. Print on any type of shirt material.
This is the most obvious reason if you know anything about these printers. However, if you are new to these printers, they can print full color digital transfers which can be applied to anything from 100% cotton to 100% polyester and everything in between. This means that regardless of what type of shirt your customer may want, you know that you can make it for them. With blended shirts becoming more and more popular, the last thing you want to do is be stuck offering only polyester shirts (dye sublimation) or offering only cotton shirts (direct to garment). With an OKI Pro8432WT, you can easily apply graphics to any type of shirt.

2. Shorter setup time
This is for anyone who is currently either using heat transfer vinyl or making screen printed shirts. With a digital transfer printer, you do not have to worry about how long it will take to get a job started. This means, for a screen printer, there is no delay in burning screens and getting the job setup for screen printing. If you are doing heat transfer vinyl, there is no delay in cutting each individual color and then weeding them all out. All you need to do is send the design to the printer and then bring it to the heat press.

If you are spending less time preparing a job, then it will cost you less in labor to get an order out the door.

3. Promotional items
There are a few different media options that you can use with your digital transfer printer to make a wide variety of promotional items. With a hard surface paper, you can press onto metal, wood, mugs, and so much more.
Using the same material used to make t-shirts, you can also make hats. Your customers are likely already buying these items, but now you can offer them yourselves.
One of the newest items in this category is temporary tattoos. This is a huge market if you are selling to schools or making items for large events such as charities, races, local sporting events, or your local high school teams. With this type of variety of products, it will be easy to find another revenue stream to bring in more money.

4. The best option for short t-shirt runs
If you currently own a screen-printing business, then you understand the struggle of a 4-color job for 10 shirts. When you consider how much time goes into burning four individual screens, printing only 10 shirts is not usually feasible. Many people who screen-print and weed vinyl are turning away jobs that are high in color and complexity as it is too much work for only a small amount of money. This is where an OKI Pro8432WT can be extremely beneficial. If the job has 10 colors or is so complex that weeding is not an option, a digital transfer printer can make things much easier. This printer eliminates the need to weed the design and you won’t need to charge extra for every individual color. It is the same process regardless of complexity and how many colors there are. The OKI Pro8432WT allows you to keep the jobs that were previously turned away, increasing your customers and making you more profit.

5. Outsource less jobs
For shorter runs, if it cannot be done in house then sometimes it will get outsourced to keep the customer. This often means sending out a job and hoping that the outsourced company gets everything correct. If the customer is on a deadline and the job comes back incorrectly from the other company, you are often left to deal with those consequences. If a customer wants additional items after you have already outsourced the job, it is often left to you as the business owner to figure out how to make that work. If you can keep most of your jobs in house then you can avoid a lot of the headaches that come with outsourcing. Keeping the jobs, yourself allows you to keep the quality you want without having to oversee another company to complete the project. This will leave your customers more satisfied with their order and more likely to come back for repeat business.

6. You can do jobs you could not do before
If you have ever tried to make a kid’s shirt with a left chest design, you understand the struggle of how small that text can be. This can be an issue for both screen printing as well as weeding heat transfer vinyl. It is hard to get clear registration on small text and weeding the inside of a letter on small text is a nightmare. This is the same for a job with over 6 colors. If a customer wants a design with 20 different colors, there are only so many options for you. A digital transfer printer can print as many colors as you would like in one pass, so a design with many colors should not deter you from a job. These are two examples of where the OKI Pro8432WT would thrive and allow you take on jobs that you simply could not do before.

These are only 6 tips on how an OKI Pro8432WT can help make your business more money. It is an extremely versatile piece of equipment that can allow you to take on jobs that you could not before without adding a tremendous workload to you or your staff. It is a great option for people getting into the t-shirt business or people already in the t-shirt business who want to be able to make more money on their shirts.

If you think the OKI Pro8432WT can work for you and your business please contact us or give us a call at 800.253.1569.