Indoor Sign Tips

A lot of businesses will focus on outdoor signage over indoor. Indoor signs shouldn’t be overlooked. Indoor signs have arguably just as much influence over the consumer as an outdoor sign. They can leave a lasting impression on your frequent customers. We will go over why indoor signs can be important, utilizing them and where to place indoor signs.

Why Is Indoor Signage Important?
After you’ve successfully got the customer in the door, you want to leave an impact. Just like your outdoor sign needs to hook their attention, your indoor presence has to give them a lasting impression. It gives you a chance to further get across the brand message and feeling you want to give people. The indoor sign, from lobby to meeting room, can tell a person a lot about the company. A well-crafted, sleek indoor sign can give that business professional feeling. A dull, flat and basic sign can make the company feel average.

Utilizing Indoor Signs
From the logo sign in the entrance to the little directional signs-- you can utilize them to create an experience for people. Taking into account how colors can affect people and what message you want to get across, you can cleverly craft your signs. Directional signs like ones for bathrooms, meeting rooms, exits, and offices don’t have to be plain. By adding color, engraving, or other simple and effective methods to spruce up signs can make you stand out and be memorable. Keep in mind there is such a thing as overdoing it, but sprucing up your sign can be a great idea.

Placing Indoor Signs
There are a few areas were your main signs will look best. A main sign in a company lobby is a must. It lets people know they have entered the right place. It is also the second big impression on the company and is a perfect spot to drill home who you are and what you represent to clients. Most offices place their main sign behind the front desk, but don’t be afraid to play with the look and find the most impactful location.

Another big sign spot could be any large conference rooms or gathering areas. Even a small sign to add your signature about the building. Most people utilize the space by placing murals or fun imagery pertaining to their brand which can also add a welcoming feeling rather than plain blank walls. Another area for indoor signs is along walls between shoulder and waist level. They should all be the same or very similar height around the building. You could vary the height based on what the sign’s function is, but indoor guidance signs are great icing to the presentation of your business. Lastly, you can even place signs and decals on the ground, if appropriate.

As you plan out your indoor sign usage and how it’s going to market yourself to your clients, make sure you consult a signage company on what’s possible. The designs and locations can be endless, but keep in mind what is going to be impactful and where or how people are going to engage with your sign. Indoor signing is just as important as outdoor signage.

For information and tips on outdoor signs look at our other blog: 11 Outdoor Sign Tips